Joe Varecha

Joe Varecha leads marketing, digital, provider relations, and patient growth for New York Cancer & Blood Specialists.

With a background in media, sales, and healthcare marketing, Joe oversees the strategies that strengthen the NYCBS brand, support clinical growth, and advance the practice’s mission of conquering cancer close to home. His work covers public relations, digital marketing, clinical marketing, content, and patient acquisition.

He leads a team of creative, digital, and content staff, along with physician liaisons who work directly with partner practices.

Before NYCBS, Joe was Marketing Director at Connoisseur Media, working across radio, digital, advertising, and client strategy.

He holds an MBA from Stony Brook University and a BA in Mass Media and Communications from SUNY Oswego.