Joe Varecha

Joe Varecha is the Senior Vice President of Marketing for New York Cancer & Blood Specialists, where he leads brand strategy, marketing communications, digital engagement, and patient growth initiatives across one of New York’s leading oncology practices.

With a background in media, sales, healthcare marketing, and data driven strategy, Joe brings a unique ability to connect storytelling with measurable business results. He oversees the development and execution of marketing strategies that strengthen the NYCBS brand, support clinical growth, improve patient engagement, and advance the organization’s mission of conquering cancer close to home.

Joe is known for simplifying complex healthcare messages and turning them into clear, compelling campaigns across public relations, digital marketing, strategic marketing, clinical marketing, content development, and customer acquisition. He also leads a high performing marketing team focused on creativity, execution, collaboration, and impact.

Before joining NYCBS, Joe served as Marketing Director for Connoisseur Media, where he worked across radio, digital media, advertising, and client strategy.

Joe received his BA in Mass Media and Communications from the State University of New York at Oswego.