Joe Varecha is the Senior Vice President of Marketing for NYCBS. He is an experienced sales and marketing executive with proven data, analytics, and media expertise. He oversees the development and execution of the NYCBS brand strategy. He is responsible for simplifying and amplifying the storytelling process across all aspects of marketing and communications, from public relations, digital engagement, strategic marketing, clinical marketing, and customer acquisition. In addition, he has a proven ability to build and lead high-performing and effective teams. Joe was formerly the Marketing Director for Connoisseur Media, a media company operating radio and digital brands across various markets. Joe received his B.A. in Mass Media and Communications from the State University of New York College at Oswego.