The Use of Social Media in Healthcare

What is social media?

Definition: The term generally refers to Internet-based tools that allow individuals and communities to gather and communicate; to share information, ideas, personal messages, images, and other content; and, in some cases, to collaborate with other users in real-time.

The birth of social media has created multiple new ways for people to connect with establishments and healthcare professionals. Yet with the many benefits, social media has provided to individuals and businesses, it has a few offset concerns. 

Since the pandemic, social media usage has increased rapidly. Now more than ever, doctors and nurses use social media to share research news, advanced technologies, treatments, and company policies and regulations. Patients, families, and caregivers can use social media as a tool to ask questions, seek advice and provide feedback.

When COVID-19 restricted visitors from medical visits and hospital stays, families depended on their phones and social media to communicate with loved ones. Social media platforms have enabled providers and healthcare organizations to educate the community, provide patients a platform to share their journeys, and bring hope and inspiration to others.

Originally called the pound sign, hashtags can be used to create and categorize word-groups on multiple platforms. The use of hashtags became a strong marketing tool for businesses and organizations to promote new products or services. In addition, specific hashtags allow individuals to stay current on events and trends.  

While social media has many benefits, there can be risks. For example, finding accurate public health information on social media can be difficult for individuals interested in learning about potential medical conditions, infectious diseases, and treatments. If not provided with the correct information, individuals may think they are suffering from a medical condition when they are not. 

Here at NYCBS, we provide the most up-to-date knowledge and ensure that all patients are in good hands by following The Health Insurance Portability and Accountability Act (HIPAA). HIPAA Compliance prohibits anyone from giving out information about a patient's health or medical records. In addition, medical organizations and facilities must comply with many regulations and policies to provide efficient patient care. 

Social media provides the NYCBS community the opportunity to #conqueringcancertogether.